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What’s In A Name?


        Over the past few years we have been asked how we came up with our company name. We like to think of ourselves as deep philosophical thinkers (yeah right) and high in intellect. So without further ado here is the foundation of our origin.

Incept has been chosen for a few different reasons the first and foremost being the dictionary definition. Picking up Webster dictionary we have found that we have decided to shorten Inception which has a  literal meaning to be:

Beginning; Commencement; Initiation

As we offer adventure tourism excursions we feel that this is a perfect match for our name. We are leading, teaching, and introducing many to an amazing eco experience. We strive to provide of our clients with the essential stepping stones to begin the experience & adventure of their lives. Whether a beginner or seasoned adventurer the crew at Incept all possess the desire to be your choice in outdoor activity guides. Let us help you to begin the experience of your life!

Our logo is derived from one of Southern Alberta’s most historical and prominent landmarks. We have chosen the outline of Chief Mountain from its representation of strength and leadership. Geographically when viewed from above Chief is the furthest mountain leading out into the foothills and prairies. Many say that Chief is “leading all the other mountains” around. Another feature of this magnificent landmark is the way it is viewed. Depending on the angle and position you are able to see the headdress or “Chief” in the mountain. A history and legends go the natives value their Chief’s as wise and courageous leaders.  These leaders are chosen to bring strength and leadership to the people.

As mentioned above we have taken some of our areas features and meanings to produce our name. We feel that by following nature and having a strong, fun and confidence inspiring team that your time with us will be one to remember for a life time!

Chief Mountain in the winter

Chief Mountain in the winter


Despite what Hollywood would like to have you believe, rivers are not all like the movie The River Wild! In reality, each river varies in the number and intensity of rapids. Between rapids, there is often plenty of opportunity to relax, view the scenery, and enjoy the information about the area that your guide will share with you, and or take photos.

The International Scale of River Difficulty rates individual rapids from class I (easy) to class VI (nearly impossible). A rapid may vary in terms of time from just a few seconds to 20 seconds or more. Below you’ll find whitewater rapid class descriptions that translate the rafting class levels into layman’s terms.

Class I Rapid

“Wild Water definition: Very relaxing.”
Gentle, moving water. Very small waves requiring little or no maneuvering.

Class II Rapid

“Wild Water definition: You may get splashed.”
Regular waves, easy to see, may reach 3 to 4 feet in height. Avoiding rocks, river bends or other obstacles may require simple maneuvering.

Class III Rapid

“Wild Water definition: You will get wet!”
Large, continuous series or sets of waves, some in excess of 6 feet. “Holes” or “hydraulics” may be present, and can be run or avoided.  Small drops, ledges or waterfalls may be present. Scouting the rapids is suggested for all but the most experienced of river persons.

Class IV Rapid

“Wild Water definition: You’ll get soaked . . . like a 9 or 10 on the ‘fun scale’!”
Confused and erratic waves or holes. Large obstructions need to be avoided in what are referred to as “must moves.” Risk of injury if swimming without benefit of a raft! Very difficult and scouting is required.

Class V Rapid

“Wild Water definition: Adrenaline junkies only!”
For most people, class V goes off the “fun” scale and enters the “scary” scale! Very challenging for even the most experienced river persons. High risk of capsize or injury. Limit of navigation and scouting is essential.

Class VI Rapid

“Wild Water definition: Niagara Falls in a barrel!”
Virtually non-navigable, or navigable only at particularly favorable river levels.

REMEMBER! This scale is subjective. Rapids can change in difficulty seasonally and as quickly as overnight! This scale is meant only as a guideline for how easy or difficult a rapid, river or river trip may be.